Wrecking Coast Distillery

Buddies Avian and Craig have dabbled in drinks for years, although from the drinking side of the bar. Having lost his taste for beer, Craig turned to spirits, becoming a whiskey devotee. Avian soon joined him and, being analytical sorts, they spent many evenings carefully examining spirits to find out their favourites.
However, whiskey was temporarily put to one side when they discovered the world of craft gin. A pre-rugby match gin and tonic became the start of extensive gin research, as they turned their attentions to pulling apart the flavours in as many gins as they could, searching for their perfect bottle.
By this time, Avian had escaped from London and moved to Tintagel in Cornwall. Craig was still in North London and, having left the world of marketing, was looking for a new project. Travelling back and forth they continued to dig into the world of gin.
After one especially in-depth weekend of research, still without finding the elusive perfect bottle, Anita and Claire – Craig and Avian’s wives – challenged them to stop playing and actually get out and make the gin they wanted.
A few weeks later, a business plan, of sorts, was written.

Author: Dirk Jahn